Fishing charter website case study
A stronger website. A clearer booking path.
360.4% growth after launch.
We rebuilt the website for an established Florida fishing charter and turned it into a clearer, faster, SEO-focused booking machine. The first full month after launch showed a major year-on-year jump in FareHarbor bookings.
The rebuild
Live site walkthrough
Homepage, trip pages, FareHarbor booking, and mobile — built for conversion on 30A and Santa Rosa Beach searches.
The problem was not the captain.
30A Shallow Water Guide Service was not a brand-new business. The captain already had the experience, local knowledge, and trips people wanted. The weak point was the digital system around the business.
Before the rebuild
- Outdated structure and presentation
- Weak conversion flow from visitor to booking
- Limited SEO for 30A and Santa Rosa Beach searches
- No proper performance story from analytics
- Missed opportunity on trip pages, local pages, and mobile
After launch
What changed?
Launched March 24, 2026 — clearer trip presentation, stronger trust signals, better SEO structure, cleaner path into FareHarbor bookings.
Analytics shows part of the picture only — phone calls, messages, repeat customers, and offline bookings are not fully captured in GA4 or FareHarbor alone.
FareHarbor shows the real business impact.
The website was rebuilt to make the booking path clearer, faster, and easier to trust. Early FareHarbor data shows the new site helped turn more visitors into paying trips — not just look better.
+360.4%
First full month after launch — April booking deposits versus April 2025 (FareHarbor).
+197.87%
2026 year-to-date — booking deposits collected versus same point prior year. Revenue figures anonymised.
2025 is the baseline (100). A score of 460.4 means 360.4% higher than the same period in 2025. April also showed 650% more passengers versus April 2025.
Search visibility
Google visibility built fast.
Commercial, local, and trip-specific searches that matter to charter businesses.
Own your name
When someone searches your charter by name, your site should be first — not a platform that takes up to 20% of trip value. We structure pages so your brand sits at the top with key pages underneath.
Rich snippets
Star ratings, review counts, and photos in search results draw attention away from plain links — technical SEO and schema give listings a better chance to stand out.
What the client said
"Nathan is top notch at what he does — from day one he has been hands on in keeping my site up and running and bringing in business while constantly improving every chance he gets. I would highly recommend."
— Captain Ryan Hugghins, 30A Shallow Water Guide Service
Common questions
Ready?
Ready to build something that performs?
If your site looks dated, does not rank, or does not convert — this is what we fix.
Data from Google Analytics, Search Console, and FareHarbor as of May 3, 2026. Client revenue anonymised; growth shown as indexed percentages.