structure
Clarity & architecture
Homepage narrative, service pages, and internal linking planned so visitors and search engines understand your offer without guesswork.
01 / design
A website that earns its place in your business
Premium WordPress builds for UK businesses that have outgrown templates, patchwork fixes, and agencies who disappear after launch. Design, structure, speed, and search foundations — handled as one serious project, not a cosmetic refresh.
The real problem
Most business websites look fine. Few actually work.
A site can be visually acceptable and still fail the jobs that matter: explaining what you do clearly, building trust quickly, guiding visitors toward an enquiry, and giving Google a structure it can understand.
Template installs, page-builder bloat, and “quick redesigns” often create more long-term cost than they save — slow pages, confusing navigation, weak messaging, and no one accountable when something breaks after go-live.
eXthus builds websites as business assets: considered architecture, conversion-aware layouts, and technical foundations you can grow into — whether you need a sharper presence, more leads, or a platform for ongoing SEO and support.
What you get
Built for outcomes, not applause
Every project balances how it looks, how it performs, and how maintainable it stays six months after launch.
conversion
Enquiry & booking flow
Calls-to-action, forms, and third-party tools (booking, CRM, payments) integrated so the path from visit to action is obvious and low-friction.
technical
Speed & SEO-ready build
Clean WordPress implementation, sensible plugin choices, metadata foundations, and performance-conscious delivery — ready for ongoing search work.
Work samples
Sites we have built
30A Shallow Water Guide Service — homepage, trip page, and mobile views from a live charter rebuild.
Deliverables
Typical scope
- Discovery and sitemap — what pages exist and why
- Custom homepage and core service or product pages
- Mobile-first responsive layouts
- Brand-aligned design within WordPress (primarily Avada)
- Contact, enquiry, and lead-capture flows
- Google Analytics 4 and conversion event setup
- Search Console connection and baseline indexing checks
- Launch QA, handover, and post-launch review window
Also available
When the project needs more
- Location or sector landing pages
- Blog or resource hub structure
- Review and trust sections
- Migration from an existing WordPress or static site
- FareHarbor, WooCommerce, or other integrations
- Copy direction and page messaging support
- Deeper SEO architecture before or during build
Larger scopes sit in Growth and Authority tiers — detailed below.
Process
How a project runs
Calm, direct, and documented — you always know what stage we are at and what happens next.
01
Discover — goals, audience, competitors, and what success looks like in plain language
02
Architect — page map, messaging hierarchy, and technical approach agreed before design-heavy work
03
Build — design, development, integrations, tracking, and content placement with regular check-ins
04
Launch — QA, go-live, monitoring, and a clear path to ongoing care if needed
After launch
The site is live. Then the real work starts.
A launch is a milestone, not the finish line. Search visibility compounds, content needs refining, and WordPress needs updates. eXthus can host, maintain, and grow the site through the same relationship — see hosting, support, and SEO.
Where we have published proof, we show it. Read the 30A rebuild case study for a documented example of structure, search, and booking performance working together.
One
contact across design, hosting, fixes, and search — no hand-offs between disconnected suppliers
Common questions
Yes — WordPress is our platform of choice for business sites that need flexibility, content control, and solid SEO foundations. We work primarily with Avada for premium builds where it fits the project.
Smaller launches often run 4–8 weeks depending on content readiness and feedback speed. Growth-tier builds with more pages, integrations, or migration work typically need longer — we give a realistic timeline after discovery, not a generic promise.
Absolutely. We can implement established brand guidelines or help refine typography, colour, and layout direction within the build. The goal is a site that feels like your business, not a generic theme.
Rebuilds and migrations are common. We assess what is worth keeping, what should be restructured, and how to protect rankings and tracking through the transition.
Every build includes SEO-ready structure — sensible URLs, metadata foundations, internal linking, and technical basics. Ongoing ranking work and content optimisation are separate and usually handled via our SEO plans after launch.
Project tiers
Web design pricing
A proper business website is not a cheap template with a contact form dropped on it. Strategy, SEO structure, conversion thinking, and analytics matter.
Launch Website
From £3,000
For businesses that need a professional site built properly from the start.
- Custom homepage design
- Core service & product pages
- Mobile responsive build
- Basic on-page SEO setup
- Contact & enquiry flow
Growth Website
From £5,000
The level most serious businesses need — strategy, SEO structure, and conversion built in.
- Premium custom website design
- Key pages built for conversion
- Local SEO structure where relevant
- Third-party integrations (booking, forms, CRM)
- Google Analytics + conversion tracking
- Search Console setup
- Launch support & post-launch checks
Authority Build
From £8,000+
For businesses that want a stronger SEO footprint and a more complete growth system.
- Everything in Growth Website
- Expanded location & service pages
- Multiple landing pages
- Advanced copywriting & UX sections
- Review & trust-building sections
- Blog or resource structure
- Advanced tracking & reporting setup
For most serious projects, the £5k region is the sweet spot. See our case studies for what that level delivers.
Next step
Ready when you are.
Starting fresh or fixing what you have — one team handles discovery, build, launch, and what comes after. A short conversation is enough to see if we are the right fit.